Customer Relationship Management is the capability for organisations to track, manage and interact with current and future customers. CRM systems have become standard in many industries, allowing businesses to provide consistent and reliable procedures for customer engagement.
Say you've made the leap into intelligent business management with your ERP solution (What is ERP?). Along with automated invoicing and ordering, your business is able to better manage inventory and track job costing in real time to boost profitability and productivity. But when it comes to managing customer details, communications, and managing new leads, sales staff still aren’t getting the insight they need. This is where a CRM system becomes a powerful addition to your business.
CRM solutions provide a single platform for
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storing customer data
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managing tasks, schedules and communications
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automation of common tasks
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sales tracking and analysis
By combining all of this information into an intuitive, unified solution, businesses are able to easily manage customer relationships. CRM solutions enable more informed decision making and customer service, and provide greater insight into customer trends and behaviour. CRM systems also eliminate the risks to your business caused by reliance on individual relationships or maintaining multiple databases. Particularly in a B2B enterprise, where sales representatives may interact with multiple individuals, presenting a unified, efficient and reliable experience can be crucial. CRM systems provide streamlined tracking of each individual, their role and communications.
CRM solutions also recognise that sales and marketing are both vital aspects of customer relations. Sales Force Automation is used to optimise customer acquisition, affording visibility and control over communications and sales timelines. Sales teams are able to reduce duplicate communications, know when to follow up with new customers, and improve information sharing. Marketing Automation acts as a centralised platform for launching, tracking and analysis of marketing campaigns.
If you’re ready to grow your sales capability, ask our team about using Sybiz Vision CRM in your business.
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